Writing
What I'm working on and thinking about
Short build logs, architecture notes, and delivery lessons. Kept practical and honest.
Nov 15, 2024
From idea to MVP: my scoping checklist
The steps I use to go from a sentence-long idea to a scoped, buildable MVP with realistic trade-offs.
ProductArchitectureProcess
Read post →Oct 2, 2024
What I check before saying yes to a loyalty app
Four quick tests I run with bar/café owners before building a loyalty app so we avoid shiny-but-unused software.
ProductSmall businessUX
Read post →Sep 12, 2024
Why I prefer building in phases (even for small projects)
Phase 1, 2, 3 beats "big bang". Better for budget, clarity, and the sanity of everyone involved.
ProcessDeliveryConsulting
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